Current:Home > reviewsAmazon launches an online discount storefront to better compete with Shein and Temu -Wealth Evolution Experts
Amazon launches an online discount storefront to better compete with Shein and Temu
View
Date:2025-04-18 00:11:12
Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20, an effort to compete with discount retailers that have increasingly encroached on the e-commerce giant’s turf.
In a blog post on Wednesday, the company said the new Amazon Haul storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25. Amazon plans to ship the products to U.S. customers from a warehouse it operates in China, according to documentation the company provided to sellers. Amazon said Haul orders could arrive within one to two weeks.
Many of the available products on the storefront Wednesday resembled the types of items typically found on Shein and Temu, the China-founded e-commerce platforms that have grown in popularity in recent years.
Shein’s core customers are young women enticed by the low-cost apparel sold on the site. Temu offers clothing, accessories, kitchen gadgets and a broad array of other products for bargain-hungry shoppers.
Temu and Shein often get criticism over the environmental impact of the ultra-fast fashion business model the two companies follow. They have also faced scrutiny from lawmakers and regulators in the U.S. and abroad over other issues, including some of the products on their platforms.
Amazon’s new storefront, which is only available on its shopping app and mobile website, features unbranded products, such a phone case and a hairbrush that cost $2.99, and a sleeveless dress that retails for $14.99. The company is seeking to drive home its message on value, with banners on its page advertising “crazy low prices” and activewear “that won’t stretch your budget.”
“Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,” Dharmesh Mehta, Amazon’s vice president of Worldwide Selling Partner Services, said in a statement. “It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come.”
To be sure, importing goods out of China could soon become more expensive for Amazon. In September, the Biden administration said it was cracking down on cheap products sold out of China, a move designed to reduce U.S. dependence on Beijing but could also trigger higher prices for the U.S. consumers who have flocked to Shein and Temu. President-elect Donald Trump has also proposed a 60% tariff on goods from China.
Amazon announced other news this week.
The company said it was shutting down its free, ad-supported streaming service Freevee and consolidating the content under Prime Video, which now also features ads for Prime members who refuse to pay extra to avoid them.
The Seattle-based tech company confirmed Wednesday that it will phase out Freevee in the coming weeks, a move that it says is intended to “deliver a simpler viewing experience for customers.” All Freevee content that’s currently streaming on Prime Video will be labeled “Watch for Free” so both Prime and non-Prime members can easily see what’s available for free, the company said.
“There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members,” an Amazon spokesperson said in a statement.
veryGood! (367)
Related
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- LeBron James looks toward intriguing NBA offseason after Lakers eliminated in playoffs
- Missouri Supreme Court strikes down 2022 vote on KC police funding, citing faulty fiscal note
- Katy Perry Has a Message for Concerned Fans After Debuting New Wig
- Messi injury update: Ankle 'better every day' but Inter Miami star yet to play Leagues Cup
- Fugitive task forces face dangerous scenarios every day. Here’s what to know about how they operate.
- Summer Movies: 5 breakout stars to watch in ‘Sing Sing,’ ‘Quiet Place, ‘Horizon’ and more
- Ex-Ohio House speaker to be arraigned from prison on state charges, as scheme’s impact persists
- Oklahoma parole board recommends governor spare the life of man on death row
- Aaron Carter's Twin Angel Carter Conrad Reveals How She's Breaking Her Family's Cycle of Dysfunction
Ranking
- Senate begins final push to expand Social Security benefits for millions of people
- What marijuana reclassification means for the United States
- Her toddler heard monsters in the wall. Turns out, the noise was more than 50,000 bees that produced 100 pounds of honeycomb
- U.S. officials are bracing for another summer of dangerous heat. These maps show where it's most likely to happen.
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Rodeo bullfighter helps wrangle 3 escaped zebras in Washington state as 1 remains on the loose
- FCC fines wireless carriers for sharing user locations without consent
- Walmart is launching a new store brand called Bettergoods. Here what it's selling and the cost.
Recommendation
Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
'American Idol': Watch Emmy Russell bring Katy Perry to tears with touching Loretta Lynn cover
LeBron James looks toward intriguing NBA offseason after Lakers eliminated in playoffs
Sister Wives’ Meri Brown Details Her Dating Life After Kody Brown Breakup
Drones warned New York City residents about storm flooding. The Spanish translation was no bueno
Baby Reindeer Creator Richard Gadd Calls Out Speculation Over Real-Life Identities
'New York Undercover' cast to reunite on national tour, stars talk trailblazing '90s cop drama
Rachel McAdams, Jeremy Strong and More Score Tony Awards 2024 Nominations: See the Complete List